Following a decline in 2012, global TV market won’t recover until 2015.
Stung by plunging sales in Japan and declining demand in North America and Western Europe, global television shipments in 2012 fell, marking a major inflection point that will have a lasting impact on the market, according to an IHS iSuppli Worldwide Television Market Tracker Report from the IHS TV Systems Intelligence Service at information and analytics provider IHS.
Global shipments of all kinds of televisions in 2012 amounted to 238.5 million units, down 6.3 percent from 254.6 million in 2011, as presented in the attached figure. Shipments aren’t expected to rise back to the 2011 level until 2015, when they will amount to 253.1 million units.
“Television shipments in 2012 declined for the first time for more than a decade, sounding the coda for the flat-panel replacement wave that deluged the business throughout the 2000s,” said Tom Morrod, TV systems analyst at IHS. “This event marked a fundamental change in the growth trajectory of the market, with flat or minimal increases in shipments expected in the coming years—a sharp contrast to the double-digit increases seen prior to 2010. While some specific events contributed to the downturn of 2012, such as the fall of sales to the Japanese market, the decline reflects a fundamental slowdown in the television market, with liquid crystal display television (LCD TV) shipments falling for the first time ever. Although television shipments will stabilize in 2013 and growth will return in 2014, developed markets have become saturated with flat-panel televisions.”