Activision enters the fast food business with McDonald's Skylanders Giants toys and coupons for Happy Meals.
The $1 billion, award-winning video game and action figure toy line, is launching the first-ever partnership between Activision Publishing and McDonald’s to include figures in their popular Happy Meals inspired by fan-favorites such as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher and Kaos, and for the first time the Skylanders (not usable in the game) will have dexterity with their limbs! In addition to these nine collectible characters, the inaugural Skylanders Giants Happy Meal program will also feature a coupon for $10 off the Skylanders Giants starter pack, and even if kids aren’t hungry, Portal Masters of all sizes can head over to their local McD’s and pick up soon-to-be hottest toys around for just $1.
In North America, the inaugural Skylanders Giants Happy Meal program will run from April 12 through May 2, while supplies last, and will roll out in other select countries later this year. The $1 billion sales record last year was a milestone achieved faster than any other kids gaming property, making Skylanders Spyro’s Adventure and Skylanders Giants the #1 action-figure line in the U.S.
“The Skylanders Giants Happy Meal illustrates how strong the Skylanders Spyro’s Adventure and Skylanders Giants brand has become in just 18 months,” said Tim Ellis, chief marketing officer, Activision Publishing, Inc.
Ashley Maidy, vice president of global licensing and partnerships, Activision Publishing added, “We’re excited to offer our fans another great way to experience this signature brand, and we couldn’t be more pleased to add McDonald’s to our roster of incredible partners.”
To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.