New Xbox Live app ushers in phone-free home delivery ordering via voice command or motion.
The video game industry has a history of introducing dynamic duos. Now comes another: Xbox and Pizza Hut. The two category giants have joined forces to co-create and introduce a first-of-a-kind ordering App that allows users to purchase physical goods straight from the gaming console. This is not just any physical good, but one of the most popular “goods” among gamers and consumers alike – Pizza Hut pizza; and pasta, wings, breadsticks and more.
The Create Your Pizza App experience can operate via Xbox Kinect hand motions and voice commands as well as game controllers, and marks the first of many activations, including exclusive rewards planned by Pizza Hut.
“The launch of the ordering app for Xbox LIVE gamers represents a major milestone for Pizza Hut and sets the tone for ordering capabilities for not only the pizza category, but the entire retail landscape,” said Kurt Kane, Chief Marketing Officer at Pizza Hut. “With today’s avid gamers and busy modern families gathering around their gaming consoles as much as they gather around a dinner table, we felt this was a natural next step for Pizza Hut as we continue to own the digital ordering experience for pizza lovers everywhere.”