Iron Man 3 and The Avengers also big winners at the annual Hollywood awards show.
It was a big night for The Walt Disney Studios at the 14th Annual Golden Trailer Awards in Beverly Hills. The preview for Iron Man 3 took two awards, BEST SUMMER BLOCKBUSTER and the top prize, BEST IN SHOW. The Wreck It Ralph trailer nabbed BEST ANIMATION/FAMILY, Monsters University had the MOST ORIGINAL TRAILER, and as a capper, Disney studio marketers were given the first-ever TOP OF THE BOX OFFICE award for their campaign on 2012’s Marvel’s The Avengers. The studio got two additional offstage nods for BEST ANIMATION/FAMILY TV SPOT on Monsters University and MOST ORIGINAL SPOT for Brave.
Between volleys of jokes by headliner ROB SCHNEIDER and host AISHA TYLER, 18 of 67 total awards were handed out. JUSTIN CHON of the Twilight movies presented, as did LAKE BELL, writer, director and star of In A World…, a critically acclaimed new comedy which has its dramatic climax at a Golden Trailer Awards ceremony.
Among other kudos, the Skyfall promo took BEST ACTION, and BEST DOCUMENTARY went to the Brooklyn Castle trailer, and BEST VIDEO GAME went to the Tomb Raider preview. The 18 show awards are listed below. The full list, which includes the best of the year in TV Spots, posters, foreign trailers, festival trailers and more, can be found at http://goldentrailer.com/awards.gta14.pp.
The heroes of the GTA show are trailer cutters— the people whose artistry has turned movie ads into wildly popular entertainment, generating over 5 billion streams a year. Stand-out agencies at last night’s event were Trailer Park, for the Iron Man 3 and Monsters University trailers, and Buddha Jones, which won trophies for BEST INDEPENDENT TRAILER for Silver Linings Playbook, BEST HORROR for Mama, and the coveted GOLDEN FLEECE AWARD—best trailer for a bad movie—for Hit and Run.