IHS Research explores the opportunities that exist in the changing technology landscape.
In order to stave off the onslaught of popular media tablets and smartphones, notebook PCs need to evolve, adopting touch technology that has proved so popular among consumers. Speaking at the upcoming Society for Information Displays (SID) 2013 Conference, Duke Yi, senior manager for display components and materials research at IHS, will present his vision for the future of touch notebooks. Yi will deliver his presentation at the SID Touch Gesture Motion Focus Conference on Wednesday May 22, 2013, in Vancouver, Canada.
“Touch screens are the hottest feature driving the near-term growth in the notebook market,” Yi said. “It’s true that it is impossible to use all the applications of a notebook perfectly just through a touch function. However, consumers will gain a greater familiarity with the touch system, allowing them to comfortably access many other functions on a notebook. In essence, the touch function is more of an assistant than the actual main interface in notebook PCs.”
But the incorporation of touch into notebooks does not just benefit consumers, as manufacturers also will find that adding this technology will be an effective way to keep the average selling price (ASP) of their notebooks from plunging. For this reason, touch will likely establish a solid foothold in the notebook market, IHS believes.