Fresh funding from Kleiner Perkins Caufield & Byers, Mayfield Fund, and others will expand production.
Video game startup OUYA today announced $15 million in new funding led by Kleiner Perkins Caufield & Byers (KPCB), with participation from the Mayfield Fund, NVIDIA, Shasta Ventures, and Occam Partners. The company intends to use the additional funding to support OUYA’s growing game development community, and meet increased demand for the upcoming retail launch. KPCB General Partner Bing Gordon will join the company’s board of directors, which also includes Julie Uhrman, OUYA founder and CEO, and Roy Bahat, chairman of the Board.
OUYA’s vision for a new kind of game console, open to all game developers, was brought to life through the support of early backers who crowdfunded the initial product development on Kickstarter. The crowdfunding effort set Kickstarter records, and delivered $8.6 million–almost nine times the target raise–signaling strong consumer demand for the console. Venture funding validates the business strategy.
“We want OUYA to be here for a long time to come,” said Uhrman. “The message is clear: people want OUYA. We first heard this from Kickstarter backers who provided more than $8 million to help us build OUYA, then from over 12,000 developers who have registered to make an OUYA game, next from retailers who are carrying OUYA online and soon on store shelves, and now from top pioneering investors.”
Before joining KPCB where Gordon is focused on digital investments, he was a long-time executive at Electronic Arts, beginning with EA's founding in 1982 which had initial funding from KPCB. As an OUYA board member, Gordon will advise the company as it scales its development community and executes its retail strategy and product development plans. Gordon also serves on the board of directors of Amazon, Klout, Lockerz, MEVIO, Zazzle and Zynga.