One of the soccer world's most popular teams will integrate EA Sports into its stadium.
Electronic Arts and F.C. Barcelona have signed a three-year partnership that will make EA Sports the exclusive and official video game partner of one of the most popular and storied soccer clubs in the world.
“Joining a world class soccer club like Barcelona as an Official Club Partner is a fantastic opportunity for EA Sports and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA Sports. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”
Jordi Moix, board member in charge of the Economic and Strategic Area at F.C. Barcelona said, “We are delighted to have the opportunity to partner with EA Sports, one of the world's leading sports and entertainment brands, and to create a stronger relationship between our global fan bases. We encourage everyone to try out the game, get a feel for being under the skin of our players and emulating their actions on the pitch; without a doubt those who try it will enjoy it."