IEM season continues to attract big brands to eSports.
Kingston Technology Company Inc., the independent world leader in memory products, is taking its support of eSports to the next level as the newest global sponsor of Intel Extreme Masters (IEM) Season 8. Kingston HyperX will join Intel Extreme Masters on tour in New York, Singapore, Sao Paulo and at the World Finals in Poland.During the tour, HyperX memory modules will be used globally in over 120 elite pro gaming tournament systems to provide cutting-edge performance for the world’s best gamers.
Kingston kicked off its sponsorship at the just-completed ChinaJoy World Mobile Game Conference in Shanghai, China. Continuing throughout the tour, Kingston will give away products including HyperX memory, solid-state drives, USB Flash drives and more online and through social media. Celebrating its 10th anniversary year, HyperX is the high-performance line of Kingston products encompassing memory modules, SSDs and USB Flash drives.
“It is a very exciting time for Kingston HyperX as we align ourselves with one of the world’s leading eSports tournaments to deliver top-quality competitions paired with the highest performance hardware to gamers around the world,” said Annie Leung, HyperX Global Strategic Marketing at Kingston. “We are proud to celebrate 10 years of HyperX and look forward to making this season’s competition the best tour yet.”