Wikia Lab built to accelerate fan participation in major releases.
Wikia has launched The Lab, a multifaceted program that drops the super-fan into the heart of early development efforts for major upcoming titles. Wikia debuted The Lab in conjunction with Sony Online Entertainment’s (SOE) announcement of the new game EverQuest Next at SOE Live, the ultimate gathering for the SOE community to celebrate their favorite free-to-play SOE games. The annual event took place in Las Vegas August 1-4, 2013.
To help build fan engagement and awareness for the title, Wikia introduced the EverQuest Next Official Community at SOE Live where members will receive exclusive content and access including, early release images, chats with EverQuest Next game developers, frequently updated blogs from the community managers and much more.
“Industry leaders are coming to Wikia because they now recognize the collaborative power of our super-fans,” Jennifer Betka, Senior Vice President of Marketing, Wikia. “Our Wikia Stars are among the foremost experts in movies, TV, gaming and fan culture. They are uniquely positioned to help studios and publishers create next generation content and gameplay.”