PlayStation 4 and Xbox One will have Twitch integration for intuitive broadcasting.
Twitch has secured a Series C $20 million investment led by Thrive Capital with participation from WestSummit Capital and Take-Two Interactive Software, as well as additional funds from existing investors including Alsop Louie Partners and Bessemer Venture Partners. This investment will enable Twitch to continue scaling its sales division and infrastructure to meet the demand of its rapidly growing viewership. Twitch has soared to more than 45 million unique visitors per month.
“Gamers today have a healthy appetite for both producing and consuming live video game content, so it’s vital that we’re not only keeping pace with them, but staying one step ahead," said Kevin Lin, Twitch COO. “With the investments from Thrive Capital, WestSummit Capital, and Take-Two Interactive, it ensures we can more effectively grow and tap into new markets.“
Since launching in June of 2011, Twitch has become the default live video platform for the entire video game industry with gamers, game publishers, game developers, media companies, eSports organizations, and individual original content creators embracing the trend. At the center of the movement is Twitch’s broadcasting platform. With the burgeoning appeal of video game streaming and the audience it attracts, the new funding will help minimize growing pains that normally accompany this degree of rapid acceleration.
"Twitch is a company that we see riding multiple waves both in gaming and online video,” said Chris Paik, Partner at Thrive Capital. “By providing gamers a new way to express themselves, Twitch has built a strong, passionate and fast growing community around itself."