Koch and Deep Silver are interested in the free to play video game market.
Koch Media (producer/distributor of digital entertainment) and Deep Silver (publishing label) are interested in creating ways to make money. One way of doing that is buying other companies. They are interested in acquiring a minority stake in Infernum Productions AG, the online games developer and publisher from Berlin. Infernum Productions markets free online games in North America and Europe. Koch is trying to break into the free –to-play games market. Infernum gains a partner that has done these things before, such as international releases. Each company will be able to benefit from the other.
Andreas Weidenhaupt, CEO of Infernum, expresses his pleasure over the partnership: "We are very happy to have Koch Media at our side now, a partner who is both experienced and visionary, and who will open up brand new opportunities for us with its distribution know-how, its international positioning, and its powerful brands.Weidenhaupt also said “This cooperation will enable us to take on an even more important role in our rapidly growing market."
Klemens Kundratitz, CEO of Koch Media, agrees and further adds: "We see great opportunities for growth in the area of free-to-play online gaming. Infernum is in an excellent position, having high-quality products and one of the most experienced teams. Through our strategic investment, we want to support Infernum on the way to becoming a leading provider in the free-to-play market, and to participate in the enormous business potential” was also said by Kundratitz. It’s always interesting to see how company mergers affect the companies involved and it looks like all parties are going to get what they want.