Universal Creative combine 4K and new 3D technology on new thrill ride that transports fans into the movie.
Universal Orlando Resort has let press ride its new Harry Potter and the Escape from Gringotts 3D ride. The revolutionary attraction found in the heart of The Wizarding World of Harry Potter – Diagon Alley will open July 8 for the rest of the world. Universal Creative has utilized 4K screen technology to seamlessly blend set pieces with lifelike video for an original story that transports guests into the film.
Imagine being part of the iconic moment from the Harry Potter film series where Harry, Ron and Hermione break into one of the most guarded places in the wizarding world – Gringotts bank – to retrieve a magical object that will help defeat Lord Voldemort. You’ve seen the action on-screen, and now you get to be part of it.
Universal’s creative team worked hand-in-hand with Stuart Craig and his production team from the Harry Potter films to immerse guests in this pivotal scene from the final Harry Potter book and film.
During an action-packed, fully-immersive journey on Harry Potter and the Escape from Gringotts, guests will:
Marvel at the 60-foot, fire-breathing Ukrainian Ironbelly dragon atop Gringotts Wizarding Bank
Tour Gringotts bank and pass through the marble hall where you’ll see goblins hard at work
Race through a labyrinth of underground Gringotts vaults
Encounter the villainous Death Eater, Bellatrix Lestrange, as she attempts to send you to your doom
Come face to face with He Who Must Not Be Named
Experience even more mind-blowing moments.
The multi-dimensional, multi-sensory attraction, Harry Potter and the Escape from Gringotts, will revolutionize theme park entertainment. This next generation thrill ride seamlessly integrates a compilation of the most innovative technology ever created, 360-degree themed sets, 4K digital high-definition animation, state-of-the-art 3-D Infitec projection systems and live special effects with beloved characters and breathtaking moments from the Harry Potter books and films.
“Harry Potter and the Escape from Gringotts will change the way you think about theme park attractions,” said Mark Woodbury, president of Universal Creative. “We’ve created an entirely new type of ride that propels guests into the story like never before, and guests will remember it long after their visit to Diagon Alley.”