Skylanders and GameTruck team up for something Skylander fans won’t want to miss.
GameTruck Licensing, announced today that it will bring Skylanders Trap Team, the newest installment to the Skylanders franchise to fans this summer through a nationwide tour with Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, The Skylanders Trap Team First-to-Play Tour is a three-month, five market mobile marketing campaign that kicks off on July 24 at San Diego Comic-Con and will end in late October. For each leg of the tour, a Skylanders-branded trailer will be converted in to a mobile theater, providing fans one of the first consumer hands-on gameplay opportunities before the official launch of SkylandersTrapTeam on October 5 in North America.Other stops on the tour include Los Angeles, San Francisco, Dallas, Chicago, and New York.
GameTruck has partnered with Skylandersfor the last three years for the launch of each game in the franchise, including Skylanders Spyro’s Adventure and Skylanders Giants. For launch of Skylanders SWAP Force, every GameTruck location featured hands-on gameplay and giveaways.
The consecutive partnership with Activision and other national brands is the result of GameTruck's National Marketing Team's dedication to creating immersive integrated marketing campaigns that capitalize on its franchise system to promote products, brands, and experiences through one-of-a-kind partnerships that include product demonstrations with hands on trials, product sampling, featured videos, in-event signage and mobile billboards.