Record-breaking activations and app downloads between Christmas and New Year’s Day helps mobile companies celebrate 2013.
According to Flurry researcher Peter Farago, the most important week of the year for app makers is the final week of the year, between Christmas and New Year's Day. Starting with Christmas Day, the largest single device activation day of the year, the week between Christmas and New Year’s Day is marked by significantly elevated device activations and app downloads. The last week of 2012 was the largest week for both new device activations and app downloads in iOS and Android history.
Flurry leveraged its data-set from over 260,000 apps running on the significant majority of Android devices. With its application penetration, Flurry can detect over 90% of all new devices activated each day. Additionally, with its analytics service in more than 25% of all applications downloaded on a given day from the App Store and Google Play, Flurry can reliably estimate total Android downloads. To benchmark against the market, Flurry regularly triangulates its device and download figures with data released publicly by Apple and Google.
“A record-breaking 17.4 million iOS and Android devices were activated on Christmas Day, along with an equally record-breaking 328 million application downloads,” said Farago. “Studying the data from December 25 through December 31, additional records were set, now for the highest number of device activations and app downloads of any week in history. Over the holiday week, over 50 million iOS and Android devices were activated, and 1.76 billion applications were downloaded.”