New report shows that the overall TV market will continue to grow in 2013.
With the annual Consumer Electronics Show (CES 2013) just around the corner, speculation about what TV technologies will be highlighted by manufacturers has been growing. In recent years, highlights have included 3D, Smart TV, and OLED, as TV makers promoted technologies to excite consumer interest. This year it’s 4K×2K.
According to the latest NPD DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report, 4K LCD TV shipments are projected to exceed OLED TV shipments through 2015. This is a result both of the delay in commercialization by OLED TV makers, as well as increased promotion of 4K LCD TVs by several brands. In addition, many Chinese TV brands are currently in the process of launching 4K LCD TVs in the domestic China market. OLED TVs are still expected to launch in 2013, but volumes are expected to be low and prices expected to be very high. 4Kx2K resolution is not exclusive to LCD TV and 4K OLED TVs are also expected to be introduced at some point in premium TV segments.
“The global TV market—and North America in particular—are experiencing either slow or negative growth in 2012, and brands are eager to demonstrate new technologies that might create a spike in demand,” noted Paul Gagnon, Director for Global TV Research at NPD DisplaySearch. Gagnon added, “OLED TV was prominently featured during the previous two CES shows as the next-generation TV display technology, but the lack of market launch so far has caused several set makers to start emphasizing 4K×2K resolution TVs for premium market segments.”