Take a tour of the Alienware booth at this years E3
This year marks the 20th anniversary of Alienware and what better way to show it than by inviting me to their booth at this years Electronic and Entertainment Expo. The answer is there is no better way for them to celebrate their 20th so lets get right into the booth tour!
Making things easier is all the rage lately and Alienware is no different. The subject matter on what is trying to become easier is where the companies differ. Alienware wants the masses to be able to modify their computer and hardware easier. Well, mission accomplished on their end on that part.
The Aurora is all about easy modifications since the design is very simple. The back opens up smoothly and easily and the USB ports are located on the top of the CPU. It’s engineered around dual graphics, liquid cooling, and being Oculus/HTC ready. Having Virtual Reality capabilities is going to pretty much be the norm at this point in Alienware development. The Aurora starts at $799$ so it isn’t too expensive.
Next up was the updated Alienware Alpha, which is basically an all-in-one device. What I mean is you can watch TV, play games, and it will be your computer. If that doesn’t sound like your all in one device, nothing does. The updated Alpha will run 60% faster, allows for 4K gaming, and is VR ready but like I mentioned, this is practically going to be common in the future! The Alpha was released in 2014 and this is an update for it.
The newer machines are all about quality and Alienware keeps these high standards for their newer technology. The Steam Machine has been updated so it runs on Alpha, another example of newer technology being quality. Oled display is something Alienware is very proud of. The Alienware 13 is going to have Oled Display and this is a game changer. It makes the image quality so much better and speeds up response time.
From what was shown in the booth, Oled display could open new windows for gaming machines. The response time getting upgraded means everyone that games will want one of these. Also with the image quality, the screen and graphics will look amazing. The 13 won’t have VR built into it, which doesn’t seem to fit in the way Alienware is handling their business and their future but I digress.
Alienware has come a long way since they started 20 years ago. However the wave of the future could be Oled display or it could be Virtual Reality. Having powerful tech inside your machine gets you in on the inside track for if Virtual Reality takes over. Alienware appears to be banking on this by having powerful machines with VR built into them and having quick machines that are easy to modify.
Everyone who considers their style of play “PC gamer” needs a quick machine and Alienware is trying to make their brand the obvious choice. What they showed at E3 makes you think what’s it going to take for another computer company to dethrone them.