Gamers are starting to buy more console hardware as we head into the Christmas shopping season, and Microsoft remains in the lead.
According to The NPD Group, Microsoft sold 270,000 Xbox 360 units in October, more units than any other console, and held 56 percent share of current-generation console sales in the U.S. This marks the 20th consecutive month that Xbox 360 has held more than a 40 percent share of current-generation console sales in the U.S. Overall console hardware sales in America accounted for $296 million in October.
Total retail spend on the Xbox 360 platform in October (hardware, software and accessories) reached $315 million; consumers spent more on Xbox 360 products in October than they spent on the other two current-generation consoles combined.(Source: NPD Group, October 2012)
During the month of October, Xbox 360 held six of the top 10 U.S. console game titles including: NBA 2K13, Medal of Honor Warfighter, Resident Evil 6, Dishonored, Madden NFL 13 and Borderlands 2.
Next week, on Nov. 15, Xbox LIVE will celebrate its 10-year anniversary. Xbox 360, with an impressive library of Xbox LIVE apps and entertainment, is easier and more relevant than ever, working across all Microsoft platforms and beyond to deliver experiences like Xbox Games, Xbox Video, Xbox SmartGlass and Xbox Music.
Xbox 360 has a solid Christmas line-up with Xbox exclusives like the recent launch of Halo 4, Forza Horizon, Nike + Kinect Training, Dance Central 3, and Fable: The Journey.