Star Trek Into Darkness actress Alice Eve helped announce the new app that will usher in exclusive content, including real world games.
Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs used CES 2013 to announce a new Hollywood partnership during his keynote address in Las Vegas with the help of Alice Eve. Paramount Pictures has partnered with Qualcomm through its subsidiary Qualcomm Labs to utilize Gimbal context awareness technologies to deliver exclusive content and advanced real world game experiences for the Star Trek Into Darkness apps based on the upcoming movie from J.J. Abrams.
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The Star Trek Into Darkness app will launch at the end of January.
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the Star Trek Into Darkness TV spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”