The quarterback signs on for Ludacris' headphone brand and will appear in a series of videos.
SOUL Electronics has announced acclaimed football star Tim Tebow as a new brand ambassador. The quarterback will be featured in the company's SOUL of Greatness video series and campaign. Tebow will also represent the SOUL brand during various events throughout the year and will be a development partner for his own specially branded SOUL products.
"Tebow is a perfect role model for our SOUL of Greatness campaign and our company," said Len Davi , CMO of SOUL Electronics. "He is a relatable, hardworking overachiever who exemplifies true greatness and integrity on and off the football field."
Tebow's character and strong values have been a driving force behind his success in sports and in his dedication to helping others. Tebow founded The Tim Tebow Foundation to bring faith, hope and love to those needing a brighter day in their darkest hour of need. Through Tebow's public speaking and special events, the Foundation devotes significant resources to serving orphanages around the world.
Tim Tebow 's SOUL of Greatness spot is slated to debut late this summer, in which he will be sporting the sleek SL150 white headphones. The SOUL of Greatness video series, which launched in early June, is designed to inspire and demonstrate how dedication and focus help to enable the achievement of greatness.
"Before a game, I throw on my headphones and listen to music to help me get focused and motivated," said Tim Tebow . "It's why I'm so proud to be representing SOUL, helping spread the word that greatness can be achieved from within."
Tim Tebow joins fellow SOUL Electronics partners, Olympian Usain Bolt, Euro 2012 champion Cesc Fabregas , NBA player Dwight Howard , and original SOUL by Ludacris brand partner Chris “Ludacris” Bridges, who will also each appear in key video spots for the series.