A trio of ex-Rovio employees create another mobile game phenomenon from Helsinki.
Noble Nutlings, the debut iOS app from developer Boomlagoon, has garnered tremendous player interest, with over 600,000 downloads since launch on January 9th. Retention has also been spectacular, with Daily Average Users (DAU) over 300,000 – half the players who download the game play it every single day. With over 2.5 Million sessions, it’s an auspicious start for the indie game development studio founded by three Rovio veterans.
“We’ve heard the game is so compelling, you take it into the bathroom and then totally forget to do your business… talk about a prestigious honor,” said Tuomas Erikoinen, co-founder and lead designer at Boomlagoon. “We have been blown away by our game’s success so far. To see so many gamers around the world embrace Noble Nutlings has been very humbling.”
Relying on a targeted public relations campaign and organic growth, Noble Nutlingscracked a number of Top 25 marketplaces in the Games category: US #22, Japan #25, Mexico #8, Canada #16, Brazil #10, Sweden #12 and second overall in their homeland of Finland. To date, Boomlagoon has not acquired players through any paid marketing campaigns.
Featuring a trio of pudgy cartoon squirrels, the game challenges players to pilot a rickety cart across hilly landscapes as fast as possible. Free to download, Noble Nutlings lets players upgrade their vehicle with thousands of combinations, collecting acorns and hurtling towards the finish line with the hot-pepper-boost. The game features dozens of levels and casual racing action, enjoyable at all skill levels.