International advertising deal will allow Surf to connect with millions of female users worldwide on King.com.
Leading casual social games company King.com has launched an international advertising partnership with Unilever and its laundry brand Surf. As part of an exclusive and innovative relationship, King.com has created a branded version of its popular Facebook game, Bubble Saga. Surfy, a new character, will be standing in for the Bubble Saga Princess, who will be taking an extended holiday.
Over the next six months, Bubble Saga players will be able to visit Planet Surf where they will receive a free Surf branded booster that will help them complete levels in the game. They will be able to earn extra lives by watching a Surf video commercial. The deal will cover twelve important markets, including the UK, France, Turkey, Brazil, Chile and Australia.
“We’re really excited to be working with Surf and Unilever. Bubble Saga is a natural fit with Surf, given its high number of female players and high levels of user engagement,” said Alex Dale, Chief Marketing Officer at King.com. “We are able to provide a safe and fun location for consumer brands to engage with a large female audience in an innovative, dynamic and accessible way.”
“Surf is a global brand that is present in 47 countries with a constantly expanding presence, making laundry delightful for more than 100 million women every day,” said Daniel Kery, Surf Global Brand Manager at Unilever. “We were glad to have found Bubble Saga as a partner for the launch of our new brand character Surfy, being a good fit with our consumers who love to enjoy some moments of delight in their everyday.”