The serious game challenges youth to build a virtual Subway for a chance to meet the owner of the restaurant franchise.
To inspire young, would-be entrepreneurs from around the world, the largest and most successful restaurant chain in the world is launching a global initiative to impact the next generation of emerging talent by opening up its vast network to the winners of the Build Your Own Virtual SUBWAY Challenge, which takes place from January 29 through March 12.
The Build Your Own Virtual Subway Challenge is a business simulation game that will enable players to learn about business and compete globally. It is also the first 100-plus country online competition. To register for the Build Your Own Virtual SUBWAY Challenge go to the following link: http://www.ysn.com/subway.
The Build Your Own Virtual SUBWAY Challenge coincides with the release of an educational documentary, SUBWAY Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising by Young & Successful Media. The SUBWAY story, which started at a backyard picnic in 1965 when Dr. Peter Buck gave 17-year-old Fred DeLuca a check for $1,000 to open a submarine sandwich shop, is being shared with students through 10,000 business and entrepreneurship professors located at colleges and universities in 100 countries throughout the world.
“Subway is one of the greatest business success stories in history and we’re so excited to share it on this massive scale with young people eager to figure out their own employment and entrepreneurial options,” said Jennifer Kushell, Founder and President of the Young & Successful Media and author of the New York Times best-seller Secrets of the Young & Successful. “It is an incredible example of not only how fascinating business and franchising are, but what really is possible when you’re young and ambitious. The inspiration of this story, which we captured in both the documentary and online challenge, is really a call to action for young people throughout the world struggling in today’s tough economy. We are particularly excited about the challenge because it is all about providing job, career and networking opportunities – not just winning prizes.”
The five top winners will win a VIP, all-expense paid trip to the United States to visit SUBWAY headquarters, meet with SUBWAY co-founder and President Fred DeLuca and the senior management team and attend a special training session. From there, they’ll visit New York City and Washington DC.