The free app will offer new virtual experiences leading up to the May 17th movie release.
Star Trek Into Darkness, a first of its kind application, based on J.J. Abrams’ upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all Star Trek content, as well as the opportunity to participate in missions and win valuable prizes, before the May 17 movie release.
Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm Labs’ Gimbal platform and Qualcomm Vuforia augmented reality platform, the app will allow users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to unlock additional content and experiences. The users collect points, see content, and work their way through the Star Trek Academy.
The app was first announced on January 7th, 2013 at the Consumer Electronic Show, during Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs’ keynote address demonstrating the ability to “harness the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
To download the app, visit www.StarTrekMovie.com/StarTrekApp
Highlights of the app include: a geofencing function for location-based experiences such as encouraging viewers to go to the movies; an audio scan function that can be turned on to automatically recognize and reward users for watching Star Trek Into Darkness content on TV and other media; an image scan function that enables users to interact with images printed or viewable in the real world; new Star Trek Into Darkness content, such as videos, images and wallpapers delivered directly to users’ mobile devices; exclusive opportunities and special offers only available to app users.
Star Trek Into Darkness is written by Roberto Orci and Alex Kurtzman and Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.