Three million unique viewers watched live streams of the Big Game, which is good news for Sony and it's Super Bowl streaming God of War commercial.
The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single-game sporting event in the United States and also made history as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms. That's good news for Sony, which opted to debut its God of War Ascension commercial during the live stream of the Big Game.
Online, the CBSSports.com live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI. Viewers generated nearly 10 million live video streams, up more than 100 percent from last year, resulting in a record 114.4 million minutes streamed, which was up 46 percent over last year's game.
Sunday also marked the largest recorded audience in CBSSports.com’s history, as viewers streamed the game live, watched Beyonce’s half-time performance (the first time a Super Bowl half-time performance has been streamed live online in the U.S.), viewed alternative camera angles, connected with friends and followers socially, and watched broadcast commercials again on-demand.