New York City Toy Fair 2013 attendees are getting an exclusive first look at the new game and toy franchise.
In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time, establishing a new category in family entertainment. Activision is previewing Skylanders SWAP Force, the next installment in the popular franchise, at Toy Fair 2013, February 10-13 at the Javits Center in New York City.
SWAP Force builds upon the success of the franchise's signature gameplay with an all-new innovative play pattern -- swapability -- that gives kids more choice than ever before by letting them swap the top and bottom halves of the toys to create their own characters. The game lets Portal Masters reconfigure 16 SWAP Force characters into more than 250 unique combinations. Kids can mix and match characters' powers and moves, and then bring them to life in the game. Fans of the franchise also can play Skylanders SWAP Force with their entire collection of characters from both Skylanders Spyro's Adventure and Skylanders Giants, now with the added capability of jumping.
"With Skylanders, we didn't just create a beloved new franchise, we actually created an entirely new category that brings the world of physical toys and video games together like never before. And now with Skylanders SWAP Force, we are pushing the genre we created forward with another big innovation: customization," said Eric Hirshberg, CEO of Activision Publishing, Inc. "The idea that kids can customize their own characters in the physical world, and have their unique combinations recognized in the virtual world, is an idea as big as the concept of bringing toys to life itself."