Former MMA fighter Gina Carano tells us what makes A39 great at the NYC Under Armour Press Event.
Gina Carano details what makes Under Armour special from visiting the elaborate Baltimore facility to the great fitness technology being created. Under Armour isn't just a fitness gear manufacturer they take their business very seriously. Gina illustrates the energy behind their working family environment; they push innovation and approach fitness gear creation with as much passion as a professional athlete. It's the same passion that Gina shares that has brought them together.
Creating comfortable clothing is a part of the secret of their success and by creating products that not only expand the boundaries of traditional sports clothing but measuring performance in a way that is innovating and unique is what keeps them on top. The new A39 fitness monitor gives measures your heart-rate, physical activity and will power. It's this feature that distinguishes A39 from other fitness trackers, it's the feature that motivates athletes and separates the ordinary from the extraordinary. Gina relates very closely to this product because her passion stems from her personal growth. A39 holds the user accountable and drives the you to compete with yourself with it's will power metric.