After taking CES by storm, 4K finally hits the United States. An LG exec shows off what 4K can do and explains what it means for gamers in this exclusive video interview from Los Angeles.
LG Electronics USA chose Southern California, the epicenter of entertainment and innovation, as the consumer launchpad for its first 4K TV in America. Teaming up with high-end retailer Video & Audio Center, LG hosted hundreds of consumers eager to be among the first in the United States to have an opportunity to see and purchase LG’s new Ultra HD TV. The LG 84-inch class (84-inch diagonal) LED TV, with a native Ultra High Def screen resolution of 3840 x 2160 to match its impressive size, has an MSRP of $20,0000. Model 84LM9600 quadruples the level of detail from full 1080p HD resolution to a massive 8 million pixels. Even before so-called “4K” content is available, LG’s powerful up-conversion engine, the proprietary “LG Resolution Upscaler Plus,” delivers higher detail from current HD/SD external sources.
On hand at Video & Audio Center’s Lawndale/Torrance, Calif. store to discuss the importance of Ultra HD’s development and its expected market adoption were industry luminaries, including Jeff Joseph of the Consumer Electronics Association (CEA); Randall Dark, an award winning director and 4K content pioneer; and industry insider and technologist Tom Campbell.
Joseph, CEA’s senior vice president of communications and strategic relationships and passionate advocate for 4K technology, said, “Innovation drives our industry, and Ultra High Definition is the latest innovation that will transform home entertainment. This milestone is a pivotal moment in TV history because Ultra HD 4K technology will make it possible for consumers to purchase huge TVs with crystal clear picture quality.”
Dark, CEO of Randall Dark Productions, and one of the world’s first directors/ cinematographers to advance high-definition programming, said, “Content is always a major factor when new hardware technologies are introduced on the market. The LG Ultra HD TV’s upscaling capability is crucial so consumers can enjoy the benefits of higher resolution now, while the rest of the industry, myself included, work on ways to advance this new format with native 4K content.”