Crystal Dynamics is the latest game developer to sell swag directly to its fans.
Square Enix studio Crystal Dynamics and Tree House Brands has opened a one stop shop for all things Tomb Raider – the official Tomb Raider online store www.tombraiderstore.com. The store will offer a wide range of exclusive branded apparel and accessories, including t-shirts, sweatshirts, and a range of limited edition prints inspired by the game’s themes of survival, exploration and resilience. In addition, the store will also sell the complete collection of Tomb Raider branded merchandise from all of its partners, including the official strategy guides & art books from Brady Games, the Official Tomb Raider Soundtrack from Sumthing Digital and the limited release Tomb Raider controller.
“Treehouse Brand Stores are a terrific partner with an established and trusted footprint online. We’re thrilled to be working with them to bring quality accessories and apparel to Tomb Raider and Lara Croft fans old and new,” said Karl Stewart, global brand director for Crystal Dynamics. “This is an exciting first step in rebuilding the brand for the future.”
“It’s been a joy partnering with the team behind the game and working together to provide fans new chances to interact with Tomb Raider, and show their pride towards the characters and story,” said Jed Seigle, CEO of Treehouse Brand Stores. “We’re tremendously excited with what we’ve got in store for this brand and the fans.”
Tomb Raider will launch March 5, 2013 on Xbox 360, Playstation 3 and Windows PC platforms.