New research from Nielsen shows that current generation consoles are being used for all forms of entertainment.
As the game industry prepares for the next generation of consoles with Sony’s PlayStation 4 and Microsoft’s Xbox 360 entering the battle against Nintendo Wii U this fall, the habits of gamers continues to evolve. Streaming technology from Netflix, Hulu Plus, Crackle, Epix and other companies are changing the way entertainment is consumed at home.
Game consoles aren’t just for gaming anymore. In fact, seventh-generation game consoles (PlayStation 3, Wii and Xbox 360) continue to gain traction as devices for watching video as well. For the third year in a row, Americans in 2012 spent more of their overall console time streaming video. According to recent data from Nielsen, the use of video-on-demand (VOD) and streaming services accounted for 22 percent of users’ overall time on these systems last year, up from 19 percent in 2011 and 13 percent in 2010.
PlayStation 3 users—who drove the trend in increased streaming activity—spent nearly 25 percent of their console time streaming content in 2012, up from 15 percent during the prior year. Wii users remained the most likely to spend their console time using VOD and streaming (32%), while Xbox 360 users spent about 13 percent of their usage time for VOD and streaming content, the same amount of time as last year.