Company adds Electronic Arts founder Trip Hawkins as a Senior Advisor
NativeX, formerly W3i, has launched the new NativeX Platform to help app developers better monetize with innovative native advertising. The company is also adding industry giant and founder of Electronic Arts and Digital Chocolate, Trip Hawkins, as an advisor to its board of directors.
As the mobile and web space are evolving rapidly, so are developer needs for monetization. In recognizing the shift to native advertising solutions, NativeX looks beyond standard display ad mechanics with a clear mission to provide more targeted, more effective, innovative advertising.
The NativeX Platform builds on the company’s goals of providing cross-platform mobile and web marketing solutions, specifically helping developers acquire and monetize users. The platform enables publishers to create and integrate custom native ad units, and it is backed by a powerful global offer exchange for better monetization.
“Native advertising is the future, and I am thrilled to get involved with this forward-thinking company,” said NativeX advisor Trip Hawkins. “Every major publisher on mobile and web has their eye on native advertising right now. NativeX is proving that we as an industry can do better than banner ads.”