Domestic admissions increase to 1.36 billion in 2012, ticket prices remain the same.
The Motion Picture Association of America (MPAA) released its annual Theatrical Market Statistics Report for 2012. The report shows that global box office receipts for all films released around the world reached $34.7 billion in 2012, an increase of 6% over 2011. U.S./Canada box office was up 6% over last year to $10.8 billion, due to a 6% increase in admissions to 1.36 billion. Domestic ticket prices remained flat in 2012.
“I am happy to report that in 2012, both global and domestic box office were up and so were domestic admissions,” said Senator Chris Dodd, Chairman and CEO of the MPAA. “Great storytelling, memorable characters and an ever-innovating theater experience brought more people around the world to the movie theater in 2012 than ever before. It’s a powerful reminder of just how much movies matter – not just to our culture, but also to our economy. Our industry supports 2.1 million jobs in the United States and more than 120,000 of those jobs are in movie theaters. So as you’re looking at this report, it’s important to remember the real economic impact these numbers have.”
International box office was also up in 2012, driven by growing markets like Russia, Brazil and China, which grew by 36% in 2012 to become the largest international market, surpassing Japan. 2012 also marked the first year that digital screens surpassed analog screens in international market share. Over two-thirds of the world’s nearly 130,000 cinema screens are now digital.