The gaming industry has always been the territory of gamers and specialized companies like Xbox or Nintendo. Today, however, things have changed: big tech giants like Netflix and Apple are boldly stepping into this market, integrating gaming capabilities into their ecosystems. Why are they doing this and what lies ahead? Using examples from big players and specialized platforms like Soft2Bet, we take a look at how your business too can easily get into gamification without huge costs or risk.
What’s Pushing Apple and Netflix into Gaming?
Consumer preferences have changed dramatically in recent years. Today’s users want
maximum entertainment with minimal effort. Games should be available quickly, conveniently and without additional hardware. This is the model offered by companies like Netflix and Apple. They integrate games directly into their ecosystems from smartphones to smart TVs.
Apple, for example, has invested about 500 million dollars in Apple Arcade. The platform contains more than 200 exclusive games, available ad-free and suitable for family use. Netflix, on the other hand, has chosen a different tactic, betting on its own content. The company actively turns popular TV series (“Very Strange Things” and “Queen’s Gambit”) into game projects.
How Does this Work in Practice?
Let’s conduct a mental experiment. For example, Netflix wants to create a game but is not going to allocate its own team for this project. What should it do in such a case?
A good option is to turn to a specialized platform like Soft2Bet, which creates turnkey gamified solutions. Here, they will do everything quickly and qualitatively, while the Netflix team will do their own thing.
Specialized companies create the game, integrate it with the platform, and provide the most comfortable gaming experience for the audience. This helps retain users and generate additional revenue by increasing loyalty.
Which Games Are Popular and Why?
According to Newzoo’s 2023 report, shooters remain the most popular games on PC (over 14% of the market). Adventure games lead on consoles, while RPGs are at the top on mobile devices.
Netflix and Apple are actively adapting their content to popular genres to attract the widest possible audience. Netflix has already proven the effectiveness of this approach: its games based on franchises like GTA and SpongeBob SquarePants accounted for 17% of all downloads on the platform in 2023.
User Security Is Key to Success
It’s important to note that as the number of games and users grows, so does the issue of data security and privacy. Netflix, Apple, and specialized companies like Soft2Bet strictly adhere to security protocols. These companies are responsible for protecting players’ personal data and ensuring that there are no security breaches of any kind.
What Does the Future Hold for Netflix and Apple?
The global gaming market is estimated to be worth over $87 billion. Netflix is already experimenting with cloud gaming and developing around 90 new projects. They are also testing new features. Personalized gameplay on your TV is coming soon!
However, to maintain a high growth rate, Netflix and other non-gaming giants will need to keep their audiences happy with fresh games on a regular basis and actively promote them. This is where specialized companies like Soft2Bet can again come to the rescue, helping to quickly create and introduce new games, keeping audiences engaged and satisfied.
The future of non-gaming giants in gaming looks very promising if they can properly utilize their strengths and cooperate competently with specialized market players.
